We've got some exciting news! Over the last year, the terminal dashboard has provided users with information about sales and customer feedback, with little or no insights on website activity. To get this information, our users have relied on external analytics platforms e.g. Google Analytics.
We understand how important these insights are for users, so we updated the overview dashboard to provide detailed insights on our users website activity. By providing this information on the dashboard, we've made it easier for our users to access real-time insights about their business and website on a single platform.
To kick things off, the new dashboard will provide answers to the following questions:
- Where are my site visitors located?
- What are my users top devices? (Mobile, Desktop, Tablet)
- How much revenue have I generated?
- What pages do your users visit?
- What products are your users looking at?
- How many unique visitors?
- What percentage of users made a purchase?
- How many times users visited a page?
- How many times users viewed products?
- How many times users viewed blog posts?
If you're new to website analytics, you may be wondering why knowing the answers to these questions is important, or how it can help you improve your business operations. In truth, the insights derived from analytics, can be interpreted in many ways by different businesses. In most cases, further analysis of other data points that are unique to your business, is required to fully understand the reason behind specific behavior. Let's look at an example:
If you find that 70% of your users engage your website via the use of a mobile device, interpretations for this could be:
- The source of your website traffic comes from a platform that is commonly accessed via a mobile device e.g. Instagram, Twitter, Facebook, etc.
- A lot of your users are living in a location where access to desktop devices is a premium, in which case most people access the internet from their mobile devices. e.g. Nigeria, Tanzania, etc.
Your interpretation of the reason behind this insight would depend on which of these scenarios applies to your business. It's also possible that both scenarios apply to your business. The point here, is that in most cases someone with an understanding of the business in question is needed to accurately interpret the information.
Now that Let's look at some of the ways you can apply the insights derived to improve your business processes.
Support strategic decision making.
Supporting decision making, is perhaps the most important driver for the use of website analytics. If you're launching a marketing campaign to raise awareness of your brand and products, you may want to make a decision on what products to include in the campaign, or what regions to target for the campaign. To make such decisions, an understanding of your most viewed or purchased product, or the region where you receive most of your site visitors allows you to narrow down your options and highlight data points of interest.
Another example of strategic decision making would be using site visitor information to improve your services. If you notice that you have significant traffic from a country with a different language, e.g. France, you may want to consider adding a language option on your website that allows users to browse content in French. Of course you should always dive deeper and look at other insights before making such a decision, the main point here is that whatever decision you're making is informed by your insights.
Understanding user behavior on your website.
When you run an online business without the support of web analytics, you are essentially operating in the dark. It's difficult for you to understand what users are doing when they visit your platform, and without this knowledge, a lot of your decisions are based on guesswork. When businesses understand the behavior of users on their websites, it allows them to modify and adapt the experience to suit the user's browsing habits, and also improve conversions.
A simple example would be re-arranging the structure of your website based on the content that users engage the most. This will make it easier for returning users to locate popular content, as well as increase the chances that new users will find the content they're interested in.
Finally, we realize that the overview dashboard is just the start, and over the course of the year, we will be collecting and visualizing even more insights from your website to support your decision making. Here's a glimpse at some of the new insights we have planned:
- Traffic Sources: Learn what platforms are driving users to your website.
- User Age Demographics
- Traffic Times: Learn what periods in each day you generate the most traffic
- Social Insights: Integrate social platforms and combine analysis of social and web traffic.
- Product Sales
We hope this article helped you to understand the importance of website analytics. If you have more questions or are interested in learning more. Shoot our team an email at firstname.lastname@example.org
Happy Analyzing! 🔬